With over 25 years of formidable experience in marketing, creative strategy, and brand planning, Andres has made a significant impact in the realms of Madison Avenue advertising, global marketing, and D.C. public affairs. Currently serving as the Vice President of Brand Strategy and Creative Services at Nahigian Strategies, he is at the forefront of delivering innovative, visual, and multimedia stories. His work is characterized by its ability to influence decision-making and spur action across diverse formats and channels.
His career is marked by a series of leadership roles, where he has demonstrated exceptional prowess in guiding marketing teams and formulating comprehensive go-to-market strategies. Notable positions include his roles at Washington Speakers Bureau, CQ Roll Call, and Vessence (previously Belmont, Inc.), where he was instrumental in leading and mentoring cross-functional teams, implementing demand generation strategies, and overseeing brand and creative direction.
Andres' leadership extends beyond conventional marketing, as he is deeply committed to addressing complex business challenges. His approach is holistic, focusing not just on the project at hand but on the underlying problems, ensuring that brand ideas, positioning, and messaging resonate deeply with target audiences. His ability to inspire and nurture a multi-disciplinary team of creative talents allows him to effectively address client issues from all angles.
A graduate of Virginia Commonwealth University with a Bachelor of Science in Marketing and Communications, Andres has lent his creative strategy expertise to prominent Beltway-based brands. His portfolio includes influential campaigns for U.S. Army/Army Strong, The U.S. Capitol Visitor Center/Public Opening, and the WMATA/Silver Line Extension, among others. His work spans various sectors, including aerospace, defense, financial services, education technology, healthcare, and automotive.
An active voice on LinkedIn, Andres frequently publishes insights on brand, culture, science, design, and creativity, fostering a space for free-thinking and discussions. Beyond the corporate realm, he expresses his artistic side as a multi-talented musician. Andres is an avid drummer, guitarist, and singer, known for his performances on both famous — and hidden — stages across the DMV area.